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Give Me A Call Today! (239) 770-0561
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Bonita Bay Real Estate Newsletter
January | 2026
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Greetings from Bonita Bay!
As of January 1, 2026, there are 117 active listings in our area multiple listing service (MLS) in Bonita Bay; 2 more than last month.
For comparison, last year on Jan. 1, there were 144 listings in Bonita Bay.
There are 28 single-family homes on the market from $719,000 to $7,495,000. The average list price is $1,797,989 and the average days on the market is 107. The combined days on the market is 114.
There are 50 listings in the carriage, mid-rise, townhouse, and attached villa market with prices ranging from $384,500 to $1,375,000. The average list price is $591,376 and the average days on the market is 126. The combined days on the market is 148.
In the high-rise market, there are 39 active listings in Bonita Bay ranging in price from $649,000 to $4,750,000. The average list price is $1,929,997 and the average days on the market is 125. The combined days on the market is 135.
A reminder, you have access to the most comprehensive website devoted to Bonita Bay, BonitaBayRealty.com. I’ve included maps, floor plans, photos, and descriptions of each neighborhood within this desirable community.
Please contact me for all your real estate needs in Bonita Bay. With almost 40 years of helping buyers and sellers in SWFL, my experience will be invaluable in this ever changing market.
Your Bonita Bay REALTOR®,
Ed Gongola
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Summary of Bonita Bay Home Sales
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If you are considering selling your Bonita Bay home, here are some statistics that may help you decide to place your home on the market.
BONITA BAY CARRIAGE, MID-RISE, TOWNHOUSE AND ATTACHED VILLA HOMES
- Within the last 12 months, there were 80 sales with an average sales price of $570,601; these condos were on the market an average of 124 days; combined days on the market is 198.
- During the 12 months previous, there were 61 sales with an average sales price of condominiums was $693,555; these homes were on the market for 71 days; combined days on the market is 126.
BONITA BAY HIGH-RISES
- During the last 12 months, there were 36 sales with an average sales price of $2,242,500; these homes were on the market an average of 124; combined days on the market is 176.
- During the 12 months previous, there were 49 sales with an average sales price of $2,226,947; these homes were on the market for an average of 112 days; combined days on the market is 180.
SINGLE-FAMILY BONITA BAY HOMES
- During the last 12 months, there were 67 sales with an average sales price of $2,017,469; these homes were on the market an average of 92 days; combined days on the market is 157.
- During the 12 months previous, there were 82 sales with an average sales price of $2,187,963; these homes were on the market for an average of 43 days; combined days on the market is 110.
For a list of BONITA BAY homes SOLD in the last 12 months, click here.
For a list of BONITA BAY homes that are PENDING at the moment, click here.
Meet Ed Gongola and discover how he can help you with his concierge-style of service when buying or selling your home.
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January 2026 Real Estate Market Update
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DOWNING-FRYE: ANOTHER SUCCESSFUL YEAR
“2025 was an interesting year for the local real estate market,” said Mike Hughes, General Manager for Downing-Frye Realty, Inc. “In 2024, Downing-Frye agents participated in 1,653 closed transactional sides. In 2025, Downing-Frye agents participated in 1,652 closed transactional sides! We were within one closing of duplicating our success from the previous year.
However, there is a story here. In the first half of the year our closings were down largely due to the tariff concerns. In the second half of 2025, we largely wiped out the first half deficit. This was helped by the lack of tropical (hurricane) activity in 2025. With no hurricanes to be concerned with, the summer and fall sales were elevated compared to the previous year.
We closed 2025 with 181 closings in the month of December. This was a 62% increase over the previous December. Hopefully this momentum continues into the 2026 year. We enter 2026 with a great supply of listing inventory and our agents are excited to see what the new year brings!”
BONITA / ESTERO: NOVEMBER MOMENTUM
The Bonita Springs-Estero Realtors reported that November 2025 showed firm buyer momentum amid expanding choice. Single-family new listings totaled 2,821 (–14.5%) with pending sales up to 2,050 (+34.9%); the median price settled at $415,000 (–4.1%) with 62 median days to contract and 95.7% of list received. Condos posted 1,728 new listings (–13.5%) and 1,082 pendings (+37.8%); the median price measured $340,000 (–6.9%) with 65 days to contract and 94.3% of list received. Supply remains ample: 8.5-months’ supply for single-family homes and 13.6-months’ supply for condos.
NAPLES AREA: SALES SPARKED BY PRICE DECREASES
The Naples Area Board of REALTORS® (NABOR®) reported November 2025 figures as compared with November 2024: Total closed sales were up by 9.8% and pending sales were up by 16.9%. New listings were down by 14.2%, but total active listings were up by 1.6%. Single-family listings totaled 2,649 and condominium listings totaled 3,108. Single- family closed sales were up by 5.7% and had a median closed sales price of $680,000, down 8.1%. Condominium closed sales were up by 14.6% and had a median closed sales price of $420,000, up 1.2% from November 2024. The overall median closed price in November decreased 4.9% to $546,950 from $576,000 in November 2024.
MARCO ISLAND AREA: SALES UP 61%
The Marco Island Area Assoc. of Realtors® reported November 2025 figures as compared to November 2024: Inventory was up 34%; the number of properties sold was up by 61%; the average days on market was 187 days, down by 4%; and the dollar volume sold was $64M, up 24% from the year before. In November, the median sale price for homes was $1.3M, for condos was $609K and for lots was $1.9M.
FLORIDA: PENT-UP DEMAND
Florida’s median sale price for single-family homes was down in November 2025 compared to a year ago, but it only fell by two tenths of 1%, to $410,000. The median sale price for condo and townhouse sales declined year-over-year by 3.8% to just under $300,000. Closings were positive for both property type categories. Closed sales of single-family homes were up by nearly 3% compared to a year ago, while closed sales of condos and townhouses were up by just over 1%. Year-over-year, single-family inventory was only up by a little over 3%, and the condo and townhouse inventory was the smallest year-over-year inventory increase since June of 2022, at 6%, a far cry from last November when condo and townhouse inventory was up over 46% year-over-year.
USA: PENDING SALES INCREASE
Pending home sales in November jumped by 3.3% from the prior month and 2.6% year-over-year. “Homebuyer momentum is building. The data shows the strongest performance of the year after accounting for seasonal factors, and the best performance in nearly three years, dating back to February 2023,” said NAR Chief Economist Lawrence Yun. “Improving housing affordability–driven by lower mortgage rates and wage growth rising faster than home prices–is helping buyers test the market. More inventory choices compared to last year are also attracting more buyers to the market.”
Sources: The Bonita Springs-Estero REALTORS®/SWFLMLS, Naples Area Board of REALTORS®, Marco Island Area Assoc. of REALTORS. If your property is currently listed with another broker, this is not a solicitation of that listing. National Assoc. of REALTORS®, Florida REALTORS® ©2009 Design by Downing-Frye-Marketing, powered by Naples Media Group, Inc.
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3483 Gulf Shore Blvd. N #401
Naples, FL 34103
ST. CROIX CLUB | MOORINGS
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RARELY AVAILABLE
Nestled on the 4th floor, this exceptional condominium offers unparalleled, direct panoramic views of the Gulf of Mexico and expansive vistas of the pristine, renourished sands of Park Shore. Wake each morning feeling as if you’re on the deck of a luxury yacht and unwind every evening with breathtaking sunsets visible from the comfort of your living room. The highly sought-after 01 stack, rarely available and untouched by sales for years, presents a rare opportunity to own a truly distinguished residence.
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Bedrooms: 2 | Full Baths: 2 | Living Space: 1,783 sq. ft.
$1,595,000
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Call me for information: (239) 770-0561.
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Florida CEOs Project Growth, Optimism Surges
Source: Florida Council of 100
Florida’s top CEOs report higher optimism than national peers in Q3 2025, with stronger hiring and investment outlooks, signaling confidence in Florida’s economy.
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Once again, Florida CEOs appear more optimistic than their national peers, according to the Florida Council of 100 Q3 2025 CEO Economic Outlook Index.
The quarterly index is a forward-looking measure capturing expectations from top Florida CEOs on sales, capital spending and employment. It is modeled after the nationally recognized Business Roundtable (BRT) index.
Increasing 8 points from last quarter, Florida’s overall CEO Economic Outlook Index score for Q3 was 91, higher than the national number at 76 for the BRT index.
“Florida’s economy is on the rise, and our CEOs are building for the future-growing teams, sparking innovation, driving investment and creating new opportunities that strengthen Florida’s communities,” said Mike Simas, president & CEO of the Florida Council of 100.
Florida vs. national sentiment
Compared to their national peers, Florida CEOs are showing greater optimism across key indicators:
- Hiring confidence significantly higher: Florida CEOs reported a significantly higher employment outlook (87) compared to national peers (37), highlighting strong confidence in workforce growth and talent availability.
- Stronger capital investment plans: Florida leaders reported a capital spending index of (85) versus (77) nationally; however, Florida increased by 9 points from last quarter while the nation jumped 12 points.
- Measured sales outlook: Florida CEOs projected a sales outlook (100) compared to the national index (114); however, Florida increased 14 points and the national number only increased by 7.
“Confidence in Florida’s future economic growth and development is clear from the FC100’s Q3 forecast,” said George LeMieux, chair of the Florida Council of 100. “The quarterly index signals increasing optimism among our members who are collaborating with business leaders around the world to create opportunity and welcome innovation so that Florida’s economy and workforce can thrive.”
© 2025 Florida Realtors®
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Florida Cities Lead 2025 U.S. Migration Rankings
By Amy Connolly
Florida dominated the U-Haul Growth Index, with eight cities in the top 10 and Ocala ranked No. 1 again. The state also placed second nationally for inbound moves.
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Florida continues to attract new residents at a strong clip, according to the newly released 2025 U-Haul Growth Index, which tracks migration patterns based on one-way moving transactions.
The Sunshine State is home to eight of the top 10 growth cities and 12 of the top 25 for the past year. At the top of the list is Ocala, which retains its title as the No. 1 U.S. growth city, a distinction it also held in 2024 and 2022.
Other Florida cities featuring prominently on the list include:
North Port — second-highest growth city in the U.S.
Kissimmee — fourth in the rankings.
Clermont — fifth, jumping substantially from prior years.
Fort Lauderdale, St. Augustine, Daytona Beach, Panama City, North Fort Myers, Leesburg, Sarasota and St. Cloud also made the top 25.
The index also highlights Florida metros in the top 25 U.S. growth metros based on net inbound U-Haul traffic, signaling broader regional appeal: Lakeland, Palm Bay, Jacksonville, Port St. Lucie and Miami all ranked among the nation’s most popular metro destinations for movers.
Overall, Florida was the No. 2 state for inbound moves, second only to Texas in the nationwide ranking.
Industry analysts use the U-Haul Growth Index as one of several indicators of population shifts, especially in fast-growing Sun Belt states. The strong showing of Florida communities on the 2025 list suggests that trends toward relocation for climate, lifestyle and economic reasons remain robust.
Source: U-Haul
© 2026 Florida Realtors®
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November Price Decrease Sparks Pre-Season Home Sales
A gentle softening of prices during November encouraged many buyers to purchase homes for sale in Naples at a level similar to pre-pandemic home sales, even as home prices have increased 40 to 50 percent since 2019. Pending sales for November increased 16.9 percent to 856 pending sales from 732 pending sales in November 2024.
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The median closed price in November decreased 4.9 percent to $546,950 from $575,000 in November 2024. The median close price has declined slightly in seven of the previous eight months compared to the same months in 2024. Broker analysts reviewing the November 2025 Market Report by the Naples Area Board of REALTORS® (NABOR®), which tracks home listings and sales within Collier County (excluding Marco Island), were not surprised to see just over 1,000 price decreases during November. While minor, the price decreases indicate a growing shift away from aspirational pricing by sellers as they adapt to a new market environment where increased competition and smart pricing results in improved sales for the Naples real estate market.
A Good Year
“It looks like we had a good year for real estate,” said Mike Hughes, Vice President and General Manager for Downing-Frye Realty, Inc. “The first part of the year started out slow, mainly due to people watching how the tariff situation would unfold. But we were fortunate in the second half because we avoided hurricane activity, so sales improved dramatically and this made up for the slow sales activity during the first half of the year.”
Overall closed sales in November increased 9.8 percent to 502 closed sales from 457 closed sales in November 2024. Broken down by home type, closed sales in the condominium market increased 14.6 percent to 243 closed sales from 212 closed sales in November 2024; while closed sales in the single- family market increased 5.7 percent to 259 closed sales from 245 closed sales in November 2024.
“With seven straight months of pending sales and six straight months of closed sales above the same periods last year, the market is demonstrating very positive momentum moving into season,” said Budge Huskey, CEO, Premier Sotheby’s International Realty. “And with inventory returning to pre-pandemic levels offering buyers ample choice, the foundation is in place for an even better 2026.”
Overall inventory in November increased 1.6 percent to 5,757 properties from 5,666 properties in November 2024. Interestingly, inventory in the single-family home market decreased 5.5 percent to 2,649 single-family homes from 2,804 single-family homes in November 2024. Conversely, inventory of condominiums in Naples increased 8.6 percent to 3,108 condominiums from 2,862 condominiums in November 2024.
Keeping the Pace
“I’m concerned with sellers who pulled their homes off the market before summer,” said Cindy Carroll of Carroll & Carroll Appraisers & Consultants, LLC. “If they intend to relist again before season, I hope they elect to list them at a lower price point then they were previously.”
According to Ryan Bleggi, 2022 NABOR® President and Managing Broker for John R. Wood Properties, “Many more sellers are getting serious about selling their home without languishing on the market and facing increased competition in January and February. They are open to positioning their home properly in the market, which may entail a significant price adjustment, an improvement in condition, or both.”
The median closed price in November for single-family homes decreased 8.1 percent to $680,000 from $740,000 in November 2024. However, the median closed price of condominiums in November increased 1.2 percent to $420,000 from $415,000 in November 2024.
The NABOR® November 2025 Market Report provides comparisons of single-family home and condominium sales (via the Southwest Florida MLS), price ranges, and geographic segmentation and includes an overall market summary. NABOR® sales statistics are presented in chart format, including these overall (single-family and condominium) findings for 2025:
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Looking Back to Look Ahead
“In the first quarter of the year, I would ask people at open houses why they were hesitant to buy a home,” said Christine Citrano, NABOR® President and agent for John R. Wood Properties. “They would respond that either fear of hurricanes or high insurance costs were holding them back. However, today the weight of these reasons is lighter because Southwest Florida was spared a direct hit from a hurricane and more insurers have entered the market in 2025.
Carroll remarked that our area “hit the highest median closed price on record this past February [$666,250].” Since then, the median closed price has decreased each month and, in November, was $546,950.
According to Mike Bone, Director of Sales at Christopher Alan Homes, “There are some great opportunities in new construction as prices have decreased this year. And there are also some very big developments planned in Eastern Collier that will add 14,000 new homes to the market in the next 12 to 15 months.”
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If you are considering buying or selling your home, look to a Naples REALTOR® who has the ability to provide an accurate market comparison and give you expert advice on how to capitalize on today’s market conditions. A REALTOR® can ensure your next purchase or sale in the Naples area is a success. Search for your dream home and find a Naples REALTOR® on Naplesarea.com.
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Why Choose Me As Your REALTOR®?
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To learn more about me and my real estate business and Bonita Bay real estate specifically, I encourage you read the About Ed section as well as the Testimonial section of the site. Over the years, my clients have expressed their satisfaction in my services and I’ve showcased their kind words so you can determine if I am the right REALTOR® to represent you.
If you are curious as to my sales success, visit my Sold Homes page. This gives a clear picture of exactly what I’ve accomplished and, more importantly, what I can accomplish for you.
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