Greetings from Bonita Bay!

As of March 1, 2026, there are 125 active listings in our area multiple listing service (MLS) in Bonita Bay; 8 more than last month.

For comparison, last year on March 1, there were 190 listings in Bonita Bay.

There are 26 single-family homes on the market from $600,000 to $7,495,000. The average list price is $2,289,111 and the average days on the market is 82. The combined days on the market is 86.

There are 47 listings in the carriage, mid-rise, townhouse, and attached villa market with prices ranging from $399,000 to $1,295,000. The average list price is $605,767 and the average days on the market is 119. The combined days on the market is 156.

In the high-rise market, there are 52 active listings in Bonita Bay ranging in price from $595,000 to $4,595,000. The average list price is $2,015,440 and the average days on the market is 112. The combined days on the market is 151.

A reminder, you have access to the most comprehensive website devoted to Bonita Bay, BonitaBayRealty.com. I’ve included maps, floor plans, photos, and descriptions of each neighborhood within this desirable community.

Please contact me for all your real estate needs in Bonita Bay. With almost 40 years of helping buyers and sellers in SWFL, my experience will be invaluable in this ever changing market.

Your Bonita Bay REALTOR®,

Ed Gongola

If you are considering selling your Bonita Bay home, here are some statistics that may help you decide to place your home on the market.

BONITA BAY CARRIAGE, MID-RISE, TOWNHOUSE AND ATTACHED VILLA HOMES

• Within the last 12 months, there were 81 sales with an average sales price of $570,465; these condos were on the market an average of 115 days; combined days on the market is 187.

• During the 12 months previous, there were 61 sales with an average sales price of condominiums was $671,505; these homes were on the market for 86 days; combined days on the market is 140.

BONITA BAY HIGH-RISES

• During the last 12 months, there were 35 sales with an average sales price of $1,899,130; these homes were on the market an average of 136; combined days on the market is 199.

• During the 12 months previous, there were 50 sales with an average sales price of $2,191,308; these homes were on the market for an average of 104 days; combined days on the market is 170.

SINGLE-FAMILY BONITA BAY HOMES

• During the last 12 months, there were 72 sales with an average sales price of $1,985,917; these homes were on the market an average of 92 days; combined days on the market is 165.

• During the 12 months previous, there were 89 sales with an average sales price of $2,228,611; these homes were on the market for an average of 48 days; combined days on the market is 116.

For a list of BONITA BAY homes SOLD in the last 12 months, click here.

For a list of BONITA BAY homes that are PENDING at the moment, click here.

Meet Ed Gongola and discover how he can help you with his concierge-style of service when buying or selling your home.

ED GONGOLA IN THE NEWS …

Nearly four decades of expertise and relationship-driven service distinguish this market veteran.

Ed Gongola has been recognized as Downing-Frye Realty’s Top Agent in Bonita Springs for 2025, marking his second consecutive year earning this distinction. With nearly 40 years of real estate experience in Southwest Florida, Gongola’s achievement reflects a career built on deep community expertise, exceptional negotiation skills, and unwavering client loyalty. 

Read the Entire Article on my Website

DOWNING-FRYE: PENDING SALES INCREASE

“February was a continuation of the surge in sales we experienced in January,” said Mike Hughes, General Manager for Downing-Frye Realty, Inc. “With respect to pending sales contracts, February 2026 had 184 pending sales turned in by Downing-Frye agents. This was a 12% increase in pending sales contracts over the previous February. Downing-Frye’s average pending sales price in February 2026 was $1,013,000.00.

The Downing-Frye February closings showed an 18% increase over the January 2026 closings despite having three fewer days in the month of February.

How will March turn out? We are only one business day into the month, but I can share with you that we had 19 sales contracts turned in on the first business day of March!”

BONITA / ESTERO: BUYERS HAVE LEVERAGE

The Bonita Springs-Estero Realtors reported that January 2026 opened with buyer activity building even though closings were essentially flat. Single- family showed a healthier closing count (+4.3%, 1,246 vs. 1,195) alongside a strong jump in pending sales (+31.9%), while pricing was essentially steady to slightly softer (median $470,000, -1.1%) and marketing time edged up (52 days, +6.1%). Condo/ townhouse demand accelerated even more as pending sales were up 54.2% and closed sales were up 11.0%, and sales were faster (58 days, -9.4 %), but the segment saw the biggest price adjustment with the median down 11.4% to $361,250. Overall, the data reflects a market where buyers still have leverage and options, but the rapid rise in pendings suggests improving conversion as the season progresses, especially for listings that are priced sharply and show well.

NAPLES AREA: BUYERS ACTIVE

The Naples Area Board of REALTORS® (NABOR®) reported January 2026 figures as compared to January 2025: Total closed sales were up by 0.5% and pending sales were up by 40.3%. New listings were down by 17.4%, and total active listings were down by 10.6%. Single-family listings totaled 2,924 and condominium listings totaled 3,404. Single-family closed sales were up by 5.9% and had a median closed sales price o f $812,000, down 1.6%. Condominium closed sales were up 8.2% and had a median closed sales price of $450,000, down 3.4% from January 2025. The overall median closed price of condominiums in January decreased 3.4% to $450,000 from$466,000 in January 2025. Interestingly, condominiums over $5 million sold faster than any other home type and price point in January.

MARCO ISLAND AREA: INVENTORY DOWN

The Marco Island Area Assoc. of Realtors® reported January 2026 figures as compared to January 2025: Inventory was down 10%; the number of properties sold was down by 14%; the average days on market was 115 days, up by 28%; and the dollar volume sold was $64M, down 26% from the year before. In January, the median sales price for homes was $1.6M, for condos was $615K and for lots was $633K.

FLORIDA: POSITIVE TRENDS

As 2025 came to a close, Florida’s housing market showed positive momentum, with closed sales of existing single-family homes up year-over- year, inventory (active listings) levels suggesting a return to normal seasonal patterns, and stabilizing statewide median prices. The statewide median sales price for single-family existing homes at year’s end was $413,990, down 1.4% from the previous year. The statewide median price for condo-townhouse properties at the end of 2025 was $310,000, down 4.7% at year’s end 2024.

USA: PENDING SALES DECREASE

Pending home sales in January decreased by 0.8% from the prior month and 0.4% year-over- year. “Improving affordability conditions have yet to induce more buying activity,” said NAR Chief Economist Dr. Lawrence Yun. “With mortgage rates nearing 6%, an additional 5.5 million households that could not qualify for a mortgage one year ago would qualify at today’s lower rates. Most newly qualifying households do not act immediately, but based on past experience, about 10% could enter the market—potentially adding roughly 550,000 new homebuyers this year compared with last year.”

Sources: The Bonita Springs-Estero REALTORS®/SWFLMLS, Naples Area Board of REALTORS®, Marco Island Area Assoc. of REALTORS. If your property is currently listed with another broker, this is not a solicitation of that listing. National Assoc. of REALTORS®, Florida REALTORS® ©2009 Design by Downing-Frye-Marketing, powered by Naples Media Group, Inc. 

Broker analysts reviewing the report anticipated January would enjoy continued sales momentum, as seen during the second half of 2025, and point to the 9.2 months of inventory as a signal that Naples has returned to a balanced market.

“Sellers have gotten the message,” said Carrie Lademan, Senior Vice President, West Coast of Florida, William Raveis Real Estate. “Competitive pricing sparks sales!”

The overall median closed price in January decreased 4.1 percent to $627,500 from $654,000 in January 2025. However, this was driven by the condominium market, which had a 3.4 percent decrease in median closed price, to $450,000 from $466,000 in January 2025. The single-family home market, which had about 500 fewer properties for sale than the condominium market, reported a 1.6 percent increase in median closed price, to $812,500 from $800,000 in January 2025.

Despite a surge of 907 more new listings in January compared to December, overall inventory during January decreased 10.6 percent to 6,328 properties from 7,082 properties in January 2025, which highlights a rapid pace of sales outpacing new supply.

The Time to Buy is Now

“Buyers are making purchase decisions earlier because they can’t wait and look around—the property they want might be gone,” said Mike Hughes, Vice President and General Manager for Downing-Frye Realty, Inc. “Historically, sellers drop prices at the end of season, but we are seeing a shift as more sellers understand being competitive from the start of season is an advantage.”

Ryan Bleggi, Regional VP, West Coast of Florida for William Raveis Real Estate, remarked that “cash sales in January were up.”

The report showed 67 percent of sales during January were cash sales. In January 2025, 61 percent were cash sales.

“We also experienced some multiple offer situations in January as more sellers priced their homes competitively so it increased buyer demand,” said Lademan.

Overall closed sales increased 0.5 percent to 564 closed sales from 561 closed sales in January 2025. Closed sales of condominiums increased 8.2 percent to 276 closed sales from 255 closed sales in January 2025. However, closed sales of single-family homes decreased 5.9 percent to 288 closed sales from 306 closed sales.

Depending on several factors including negotiations, inspections, and financing, it can take a sale under contract (pending sale) up to 90 days to close. “My advice to agents working with buyers today is to be vigilant and schedule inspections as early as possible,” said Hughes.

The NABOR® January 2025 Market Report provides comparisons of single-family home and condominium sales (via the Southwest Florida MLS), price ranges, and geographic segmentation and includes an overall market summary. NABOR® sales statistics are presented in chart format, including these overall (single-family and condominium) findings for 2025:

Luxury Market Shines

The median closed price of single-family homes nearest the beach continue to rise. In Central Naples (34104, 34105, 34116), the median closed price of single-family homes increased 11.4 percent in January to $715,000 from $642,000 in January 2025. And in the Naples Beach area (34102, 34103, 34108), the median closed price of single-family homes increased 5.8 percent to $2,645,000 from $2,500,000 in January 2025.

Interestingly, condominiums over $5 million sold faster than any other home type and price point this January. Days on market for this property type in January fell 30.9 percent to 105 days from 152 days in January 2025. And in the 12 months ending January 2026, closed sales of homes with 4 or more bedrooms increased 9 percent.

If you are considering buying or selling your home, look to a Naples REALTOR® who has the ability to provide an accurate market comparison and give you expert advice on how to capitalize on today’s market conditions. A REALTOR® can ensure your next purchase or sale in the Naples area is a success. Search for your dream home and find a Naples REALTOR® on Naplesarea.com.